ValerIA.valAI

Rules and documents

How Valeria works for you, in plain words: what you can and can't do, what you pay, the deadlines, and the full documents.

In short

Your conduct

  • Keep your license current, give true information about you and the properties, and respect the owner's choice of agent.
  • Anyone you meet through Valeria is worked through Valeria for 12 months: no deals on the side to skip its fees.
  • Valeria verifies sales in the Public Property Registry (INSEJUPY in Yucatán, IRCNL in Nuevo León) and checks them against every contact made here. Every 90 days of a representation it asks the owner how it is going; a missing or mismatched answer is checked in the registry.
  • Contact details you get here are only for that property or project. Never resell, share or add them to lists.
  • Breaking these rules can mean suspension or removal, a note on your profile and a penalty (amount set in the final agreement).

What you pay

  • Free test drive: full Valeria Pro at no cost until November 11, no card. That day you choose your plan; if you don't continue, your listings stay published on the free plan.
  • When an owner chooses you and you accept: MXN 500 + IVA for homes up to MXN 1,000,000 and rentals (MXN 500), MXN 1,500 + IVA above. Your first client is on us.
  • Never a commission: Valeria charges no percentage of your deals.
  • If the home doesn't sell in 6 months, your next match is free. Invite a colleague: when they pay their first fee you get a free match.
  • Valeria Pro MXN 399 + IVA a month (optional): your whole catalogue on your website, your own domain, unlimited AI, campaigns, sending to other networks. Founding members: MXN 249 + IVA for life, first month free.
  • Free plan: your website shows 10 of your own listings; 3 AI photo reviews / presentations a month; 3 active buyer briefs.
  • Pro unpaid 15 days: a notice; 30 days: back to Free. Nothing is deleted.
  • Featured listings (optional): a home you offer goes first in search and on its neighbourhood's page for 30 days, labelled "Destacado". Free during the test drive; Pro includes 1 a month; then MXN 199 + IVA each. Nothing renews by itself.

Owners and your listings

  • The owner chooses first. When they choose you and you accept, you represent them on Valeria for 90 days; they can end it earlier.
  • To publish: at least 15 photos (1200 px or more), a description of 200+ characters, no phone numbers or emails in it (buyers write through Valeria). The facade photo is never shown.
  • Every 30 days we ask "¿Siguen disponibles?". No answer in 7 days: hidden. At 60 days a warning; at 90 days your site listings are archived (never deleted).
  • Report every closing in Cierres within 10 days of signing. A listing marked sold without a closing is checked after 14 days, and the owner is asked.

Working with other agents

  • Originating agent: if your client switches agent and closes with them within 12 months, that agent owes you 25% of their commission (provisional).
  • Shared pool: you publish the commission and the buyer's agent share; a buyer the other agent registers and who confirms by email is protected for the published term.
  • Developments: register a buyer, the buyer confirms by email, the developer sees they came with you. The commission is between you and the developer.
  • Valeria records and notifies these shares; it never collects or handles commissions.

Shared inventory

  • Developer and master-broker homes belong to their source, not to whoever uploads them first. Each appears once and any agent may offer it ("I offer it too"); your own (exclusive) listings are offered only by you.
  • Tag each link (Google Drive or Dropbox) and each listing with its real source, once. The source, who to call, showings and commission are your private card: only you see it.
  • Never create fake sources or claim one that isn't yours: Valeria verifies by hand every source that joins.
  • If you know it sold, "Report it sold": it pauses for everyone until the source confirms. If you don't answer "Still available?", you stop appearing as its agent.
  • The buyer sees every agent offering it, in a fair rotating order (nobody pays to be first), or lets Valeria recommend one. Their details reach only the agent they choose. Developers are sources, never a choice for the buyer.
  • Clients you registered before their first contact on Valeria are yours for that kind of deal (residential purchase, commercial or rental): they are not locked to another agent and generate no fee. The protection lasts 12 months and renews with every follow-up of yours on Valeria.
  • If another agent registered the buyer earlier, the earlier registration wins: you only see "this buyer already has an agent" and their agent is notified. If there is a disagreement, Valeria reviews the proof and decides.
  • Register your clients in "My protected clients". Weight in a disagreement: confirmed by the client (an email you request, one per client) > with proof (WhatsApp, emails; private) > not confirmed. Campaigns and appointments count as follow-ups by themselves; what you type by hand counts but weighs less. Registering other people's lists is a breach.
  • A buyer who writes about your marketplace listing and confirms by email that they work with you is protected with you for 90 days for that kind of deal, and the connection fee applies (not for your own clients).
  • Monthly matches (only if you turn them on): your clients get, once a month and signed by you, the new homes you can offer that match what they want. Never to people who only asked about one home on Valeria; every email has a one-tap unsubscribe; each send counts as a follow-up.
  • Developments: each development exists once; your units link to it with their number (or their type if you don't know it). Two agents with the same unit are one card. If the development isn't there, you create it and Valeria reviews it before it shows; when the developer joins and is verified, they manage it.

Your networks and website

  • Imported listings show on Valeria only if you turn it on and confirm the owners authorized you. Buyers' questions go to your CRM; no match fee on those.
  • One home, one card: if the same property is already on Valeria it shows once, with every agent who offers it.
  • Brand services (Pro): website built for you MXN 1,490 once, domain MXN 590 a year, email MXN 79 a month per mailbox, domain + email package MXN 100 a month. All + IVA.

The amounts and deadlines on this page are the ones the system applies today. The full documents prevail.

Demo · outbox